I just wanted to make a quick post about how to check indexation for your amazon product listing in 10 minutes or less. So you go to amazon.com and you go to the search box and you copy and paste your ASIN plus the keywords that you want to check the indexation for.
For example you could just type ASIN space your product title and if it pops up orange then you are indexed for those keywords. If it says there are no results in the upper left-hand corner of the website and the keywords are in black then your keywords aren’t indexed and what you want to do is you want to find the keywords that aren’t indexed and take those out.
I had this happen to one of my clients where in which I checked indexation of his Amazon product listing and we found that there was a competitor’s keyword and basically causing the keywords not to be indexed and so what I did was I took out that keyword and I took out all those brand name keywords because we know that amazon doesn’t like having those keywords in the back end search terms and then everything was good to go.
So checking your indexation takes 10 minutes or less and will determine if you’re ranked or not. This affect Amazon SEO. ASIN plus keywords and if it pops up orange then they’re indexed and if it says there’s no results then some or all of the keywords are preventing indexation. I hope this was helpful and if you guys have any data or if anything pops up that you have a question for me just just let me know.
A friend of mine hired me to look over his Amazon Seller account just to get a different perspective.
He basically told me to review everything and come back to him with a list of suggestions. And that’s what I did.
Little did we both know that Sponsored Products wouldn’t be the biggest game-changer for my buddy.
I reviewed everything that can be optimized on a Amazon product listing:
- Back End Search Terms
- Sponsored Products
After doing an exhaustive analysis there was one outlier staring right at me.
His main image. It was good but it could be better.
I reviewed the images of his top 3 competitors and gave him the suggestion to change his main image to show a close up of his product.
This is what his top competitors were doing. He changed the image and his Amazon sales increased by 50%.
The bottom line here is to ask yourself 1 question when it comes to selecting a main image:
What are the top 3 competitors using?
It’s good to copy competitors. Why? That’s what the market is used to. Plus, we can assume our competitors might have already done image testing for conversions.
Have you done image testing? What were the results? Leave a comment to let me know.
To Your Success!
I’m sure you’ve seen the Facebook groups humming. Amazon has published a policy that now bans incentivized reviews. This means that Amazon sellers are not able to use services like giveaway groups, Get BSR, Review Kick, or AMZ Tracker to get reviews for a discounted product.
The only way to get incentivized product reviews is through the Amazon Vine Program. This is an invite-only program. Personally, if you’re not in the program I would still reach out to Amazon to let them know you’re interested. I’m not a huge fan of invite-only. I like to let myself in if possible. That’s what us entrepreneurs do. :)
What This Policy Change Means For You as an Amazon Private Label Seller
This policy change is going to trigger a few events:
- Amazon sellers are going to ignore it and wait for an Amazon slap.
- Competitive markets are harder to get into.
- Sellers already established in competitive markets are not going to have to worry as much about competitors using reviews to compete with them.
- Listing optimization, Sponsored Ads, and Amazon Marketing Services (AMS) are going to be more important than ever.
- Amazon Vine is going to get a lot of money. Now that this is the only legitimate way to get incentivized reviews sellers are going to pay to use the program. This is great for Amazon because now they have control over reviews and can create a new revenue stream for themselves.
- Sellers are going to develop more creative ways to obtain reviews.
What should you do to continue to sell on Amazon? I recommend targeting markets with low competition.
Here’s a link to the policy:
How will this new policy change your tactics to selling on Amazon?
Leave a comment below or email me at email@example.com
To Your Success,
Amazon PPC is tricky. You don’t want to spend too much because you don’t want a huge ACoS that breaks the bank and you don’t want to spend too little because you won’t receive any impressions, clicks, sales, or the organic boost PPC can bring for keywords.
This is where keyword research enters the picture. In a nutshell keyword research is the practice of finding a variety of relevant keyword related to your market. It is one of the most important tasks for your business.
Additionally, it helps you create effective campaigns that generate sales and have an ACoS that meets your financial goals. But what are some types of keywords that generally do really well for Amazon sellers? That’s what this blog post will be discussing.
I’m an Amazon Sponsored Products consultant. I manage several seller campaigns across various markets and I’ve been fortunate to test a lot of different tactics to see what works and what doesn’t.
Today I’m going to share a type of campaign that’s done really well for my clients across all markets from my experience. The campaign I’ll be sharing with you generally has a lower ACoS and delivers sales. It also pulls in long tail keywords you might not have known your audience uses.
Finding the Keywords
To start this campaign you’ll want to download your Search Terms report. It can be found under Reports and Advertising Reports in Seller Central.
After downloading the report import the .txt file into Microsoft Excel or copy and paste it into Google Sheets. I’m just as frustrated as you that Amazon doesn’t allow you to download your PPC reports as .csv file. :)
Then sort the ‘Orders placed within 1-week of a click’ column in descending order. Now it’s time to review the ‘Customer Search Term’ column. This is where you’ll find the search terms that customers actually typed into Amazon. By putting orders placed in descending order you’ll see which search terms are generating the most sales volume.
Amazon’s reporting can be misleading and you might be getting conversions on search terms that are irrelevant. Ignore those. Only use converting search terms that are directly relevant to your market. You can test this by typing the search term into the search box on amazon.com. If the results show products like yours then you have a winner. If the results show different products then the keyword isn’t directly relevant and you don’t want to use it.
Copy the top 2 converting relevant search terms from your report. Paste them into PPC Blog’s Keyword Typo Generator.
Then check the box for all 6 typos. This will give us the most robust amount of keywords we can test.
After the typos are generated copy and paste them into a master list of keywords. This will be a spreadsheet where we archive every keyword for future reference.
Before we move on to creating campaigns with these typos it’s important to understand WHY these keywords are so special.
Typos are common and some sellers will include them in their campaigns. But the advantage we have is that we’re generating a lot more typos rather than trying a few that we believe are common. We have the advantage because we are covering the spectrum of typos for our top converting terms. We are using a bigger set of data to test.
Since generating this many typos is less common our Sponsored Products ad placement will cost less, have a higher chance of taking the #1 spot, and will be there when someone slips up on their keyboard. We are going to have a lower cost per click.
Although these will generate less impressions and clicks they are well worth the effort because ACoS is usually lower.
Here’s a quick tutorial on how I generate the typos:
Creating the Sponsored Products Campaign
Now it’s time to create the campaigns. I recommend using this naming convention for the campaign title:
Product Name – Typos
I set the daily bid to $5 or $10 and use manual targeting. We use manual targeting since we’ll be using our own keywords.
I then label my ad group ‘Broad’ and put a default bid of $0.50. I haven’t tested the Phrase or Exact match types but it’s something I plan to try in the near future because keywords behave differently based on the match type. You’ll never know which match type works best until you test.
Watch this campaign over the next couple of days to see if you receive impressions. If you’re seeing low impressions and clicks then increase the bid by $0.10. You can do this until you start to see more impressions and clicks. I tend to start my bids low and work my way up so spend does not get out of hand.
Keep in mind there is a 48 hour delay in PPC sales reporting so don’t get upset if you’re seeing clicks and no sales. You’ll have to wait a couple of days to get a more accurate reflection of campaign performance. I recommend running this for a week prior to making any tweaks.
Overall, this campaign has worked really well for my clients and has a lower ACoS compared to the correct spellings of the top search terms.Typos are longer tail keywords so in general the ACoS will be lower.
Please let me know if you have any questions about how to create this type of campaign by contacting me at firstname.lastname@example.org or posting in the comments section. Also, report back if you end up trying it and seeing results. Any feedback will help the community.
I really hope this campaign helps you generate new sales that you might not have captures otherwise.